Farmers offered Online Marketing Tools to Promote Beef and Lamb

There is an opportunity for farmers to obtain online marketing tools to assist them in selling more beef and lamb directly to the public. The initiative, created by the Agriculture and Horticulture Development Board (AHDB), has been developed in light of the current economic challenges facing the industry as a result of the Covid-19 crisis.

The online marketing tools are suitable for farmers involved in direct meat sales covering farm shops, farmers markets and schemes focusing on meat quality and profitability.

Each downloadable beef and lamb marketing kit includes a cutting specification, yield guide, costing sheets, promotional materials and recipe cards. You can download them here: AHDB Website.

16/05/2020